National Parks Adventure is a Huge Success!

National Parks Adventure is a Huge Success!

National Parks Adventure is a huge success! Brand USA’s giant-screen movie – which showcases the incredible beauty of our national parks – has been seen more than 2.4 million times in 98 markets worldwide in just the first six months. The film – narrated by Robert Redford – is the highest-grossing documentary of 2016 so far, beating out competition from other giant-screen films and Hollywood – with an estimated $16.8 million in worldwide ticket sales through August! The film’s PR campaign has generated more than 6.4 billion impressions, with an additional billion impressions generated by other exhibitors and partners. And the film is succeeding in generating greater interest in visiting the United States, with more than 80% of international viewers saying they’re much more, or somewhat more likely to visit the U.S. after seeing the film!

Forest Service Revamping Special Use Permit Process to Encourage, Enable More Access to Public Lands

Forest Service Revamping Special Use Permit Process to Encourage, Enable More Access to Public Lands

More healthy, active outdoor fun is coming to the lands and waters of your National Forests! The U.S. Forest Service (USFS) has begun a cultural shift, transitioning towards using staff and upgraded technology to enhance visitor experiences and enable more uses. USFS plans to revamp the way it manages 23,000 recreation special-use permits, streamlining applications and being a partner with recreation businesses, non-profit organizations and clubs. The overhaul will expand opportunities for families, inner-city youth and minorities, and lure other new visitors to public lands and make it easier to hold events in national forests. Heroes behind this effort include Deputy Chief Leslie Weldon and Director of Recreation Joe Meade – and a growing team of advocates inside the agency. To read the full story, click here.

ARC's Recreation Exchange: Economic Data is Critical to Future of Outdoor Recreation

ARC's Recreation Exchange: Economic Data is Critical to Future of Outdoor Recreation

Economic data relating to outdoor recreation is a hot topic. Improving the data, better sharing of data and use of the data in decision-making unify the public and private sectors of the $650 billion per annum outdoor recreation community. ARC’s September 27 Recreation Exchange: Outdoor Recreation Economic Data Today and Tomorrow showcased how public and private organizations are using and improving data to help enhance visitor experiences on public lands and waters.

ARC, Agents of Discovery and USFS Bring Interactive Gaming to the Great Outdoors

ARC, Agents of Discovery and USFS Bring Interactive Gaming to the Great Outdoors

Interactive, mobile gaming is coming to America’s national forests! ARC, Agents of Discovery and USFS are teaming up to bring educational, movement-based interactive gaming to national forest sites across the country.

Discovery Agents has the potential to be a game-changer for interpretive and educational programs on public lands and waters. To help expand opportunities, ARC and Agents of Discovery are gathering with representatives from federal and state recreation leaders as well as partners from the travel and tourism industries and conservation and youth advocacy interests at the Canadian Embassy in Washington, DC, on October 27.

Kubo and the Two Strings Helps Discover the Forest Get Kids Outdoors

Kubo and the Two Strings Helps Discover the Forest Get Kids Outdoors

The U.S. Forest Service and the Ad Council have partnered with critically-acclaimed movie Kubo and the Two Strings to help encourage families to reconnect with nature through Discover the Forest! Oregon-based Laika Entertainment – which made the film – produced pro bono PSAs featuring clips and screenshots from the movie. Like the National Forest Foundation’s collaboration with Pete’s Dragon earlier this summer, the PSAs focus on the idea that adventures can be found all around, but the best place to start is the forest. The Kubo and the Two Strings PSAs invite people to visit DiscoverTheForest.org to find a forest nearby to plan their own adventure.

As America Heads to the Polls, Candidates Use Parks to Bring People Together

As America Heads to the Polls, Candidates Use Parks to Bring People Together

It’s Election Day, time to get out and vote! America is choosing our next President and Congress, and candidates from both parties are using parks and other public lands and waters to highlight American values and strengthen national unity. Earlier this week, Senator Rob Portman (R-OH) tweeted about his visit to Cuyahoga National Park, where he visited junior rangers and showcased the good work being done to bring younger, more diverse populations to Ohio’s public lands and waters. As Election Day plays out, it is important to remember the power that our public lands and waters have to bring us together as a nation and provide opportunities for healthy, active fun for all Americans.

National Parks Campgrounds of Tomorrow

National Parks Campgrounds of Tomorrow

Visits to national parks hit record numbers this year during the Centennial of the National Park Service. However, overnight stays in national parks – particularly at campsites – are down. The American Recreation Coalition convened a group of visionary recreation leaders at Grand Teton National Park to discuss taking on this challenge and more during a session held in conjunction with the Annual Meeting of the Western Governors’ Association in June. Longtime RV industry leader Mike Schneider, former CEO of Affinity Group, Inc., who co-moderated the energetic discussion, reported on some of the group’s excellent recommendations – addressing issues like visitor preferences, technology, funding and transportation – in an article for Woodall’s Campground Management. Go to funoutdoors.com/WoodallArticle to read his thought-provoking article.

Ring in the New Year with a First Day Hike!

Ring in the New Year with a First Day Hike!
NASPD's press release is available as a PDF here.

Make a New Year’s resolution to boost your health and happiness by kicking off 2017 with an invigorating First Day Hike at a state park near you. On January 1, all 50 states will be participating in the sixth annual national event that encourages everyone to celebrate the New Year with a guided outdoor exploration.