New Study Shows More Than 140 Million Americans Went Boating in 2016!

New Study Shows More Than 140 Million Americans Went Boating in 2016!

An estimated 142 million Americans went boating in 2016 – 36% of U.S. households – according to the 2016 Recreational Boating Participation Study released earlier this month by the National Marine Manufacturers Association (NMMA), Recreational Boating and Fishing Foundation and Discover Boating. Seventeen million Americans were first-time participants, and half of those first-timers were children.

“The results of the new Recreational Boating Participation Study illustrate the breadth of recreational boating in the United States and the opportunity for our industry to get more Americans on the water and ultimately buying boats – exploring emerging markets such as Hispanics, reaching younger boaters, and encouraging those already active in boating to pursue boat ownership,” said Thom Dammrich, NMMA President. “The study makes clear what we all know as boaters – the more time spent on the water, the more likely someone is to become a boat owner. As an industry, it is our job to help people spend more time on the water and facilitate the boating and boat-buying process – whether that’s through lobbying for improved access and infrastructure, nurturing active boaters through marketing, or providing more accessible ways to try boating through such things as classes or rental opportunities.”

Read the full story from NMMA here.