Take Pride in America
Take Pride in America® (TPIA) launched an ambitious public service announcement (PSA) campaign last fall to help spread the word on volunteering and motivate people to respond to public lands volunteer opportunities. Starring Take Pride in America® spokesman Clint Eastwood, the television PSAs have received extensive play since August 2005, airing more than 2,549 times on 224 stations in 120 markets and seen by more than 15.3 million viewers. These statistics are from MultiVu, distributor of the broadcast PSAs. Cleveland, Seattle, Anchorage, Birmingham, AL and Albuquerque show particularly high rates of play, while broadcast figures in Los Angeles and Chicago, the second than third largest national broadcast markets, have also been strong. The PSAs have aired on all major networks, PBS and a variety of cable networks including PAX and WB. MultiVu estimates the market value of these broadcasts at almost $2.8 million.
More than 140 recipients representing twenty-five volunteer programs in sixteen states converged on Washington last week for the 2005 Take Pride in America National Awards Ceremony hosted by Marti Allbright, Executive Director of TPIA. The volunteers came from as far away as Alaska and were as young as elementary school students from Edmond, Oklahoma. Awards were given in thirteen categories including federal land managers, students in several age groups, individuals, non-profit organizations, a corporate award, local, state and federal government projects and public/private partnerships.
Take Pride in America PSAs
Take Pride in America® has launched an ambitious public service announcement campaign to help spread the word on volunteering and motivate people to respond to the many volunteer opportunities presented on the Take Pride in America website. Starring Take Pride in America® spokesman Clint Eastwood, the series of television, radio and print Public Service Announcements will increase public awareness of the diverse and invaluable shared legacy of parks and other public lands and invite Americans of all ages to “lend a hand” to care for these lands. [Click Here] to see examples of the television PSAs.
To view "Do You Want to Make a Difference", a National 30-second Take Pride in America Clint Eastwood Public Service Announcement, [click here.]
To view "Volunteer", a National 15-second Take Pride in America PSA, [click here].
Please wait while the PSA has a chance to download. To download Windows Media Player, go to www.microsoft.com/windows/windowsmedia
Take Pride in America's Health: Volunteering as a Gateway to Physical Activity
John Librett, Michelle M. Yore, David M. Buchner and Thomas L. Schmid
A recent study found that volunteer programs may play a role in increasing levels of physical avtivity. In some cases volunteer programs may simultaneously improve individual health, benefit the environment and increase the public's opportunities for physical activity. Those who volunteer on environmental issues are 2.6 times more likely to meet physical activity recommendations as those who do not volunteer for these issues. Environmental projects such as maintaining trails, planting trees and cleaning parks, may be important for individual fitness because of their potential for high levels of physical activity.
Take Pride in America’s Mobile Volunteer Depots to Assist Hurricane-Recovery Efforts on Florida’s Public Lands
Washington, D.C. – The Take Pride in America program will create a fleet of Mobile Volunteer Depots (MVD) to help Florida’s public lands recover from the impact of four major hurricanes in 2004. The new MVD project builds on Florida’s strong tradition of volunteerism at state parks and on other public lands. Each MVD will be loaded with shovels and rakes, trashbags and gloves, wheelbarrows, an Onan generator, and other equipment. A total of five MVDs will be stationed across Florida at key state parks, but will be available to support volunteer efforts – like cleaning up beaches, removing downed trees, rebuilding trails, and more – at local, state and federal sites.
HELP LEND A HAND ON FLORIDA'S PUBLIC LANDS!
Take Pride in America, the Take Pride Partners Council, and Florida State Parks have joined together to assist in the recovery of hurricane-damaged federal, state and local public lands in Florida. This month, Governor Jeb Bush will launch Take Pride in Florida to encourage volunteer-led conservation projects, preserve America’s public lands and foster a culture of service in others.
On National Make a Difference Day, October 23, hundreds of volunteers will join national, state and local leaders for the nation’s largest day of volunteering to clean up and restore public lands, waters and beaches damaged by the four major hurricanes that recently swept across the state.
In late 2003, we organized a similar campaign in Southern California to aid some 730,000 acres damaged by fires. Through this effort, volunteers pledged more than 400,000 hours of their time. Special heroes in this effort included the Good Sam Club, Girl Scouts of America, Bass Pro Shops, California OHV organizations and Disney. We need similar support to help Florida's public lands recover from four devastating hurricanes.
Go to www.takepride.info and click on Take Pride in Florida to pledge online or click here
and complete a pledge card for either yourself or your organization and fax it to Take Pride in Florida for inclusion in the October 23 announcement of annual pledge hours. If you have any questions please contact Florida Take Pride in America Deputy Coordinator Phillip Werndli at (850) 245-3098 or firstname.lastname@example.org.
Take Pride in America Enjoys a Great Week!
Washington, DC (September 24, 2004) - Take Pride in America was on display in Washington as summer ended in the Nation’s Capital. Nearly one hundred national award winners and friends from across the country arrived on Monday, September 20, for a tour of monuments and other special places. The group, plus Take Pride in America Executive Director Marti Allbright, was then honored by Unilever and the Take Pride in America Partners Council at a reception held in the White House Visitor Center. Interior Secretary Gale Norton and USA Freedom Corps Director Desiree Sayle were among the VIPs who gathered to celebrate the work of the award winners and the progress Take Pride has made since its rebirth less than 18 months before.
Derrick Crandall Receives Spirit of Take Pride Award
On September 21, 2004, the Take Pride in America program presented 25 awards to individuals and groups in 14 states who together contributed more than 150,000 hours of community service on local, state and federal lands in 2003 alone. Derrick Crandall, President of the American Recreation Coalition, was presented the first Spirit of Take Pride Award during the Take Pride in America 2004 National Awards Ceremony in Washington, DC. The award honors Mr. Crandall for his extraordinary efforts in promoting the Take Pride program and its message of public-land stewardship and volunteerism across the country. Those efforts have included recruiting new partners, raising funds and finding opportunities to spread the word about Take Pride. He has been the inspiration behind several Take Pride events over the past year, including the very successful Southern California volunteer pledge drive. The Spirit of Take Pride award is a special award presented by the program’s executive director only in those years when an individual’s efforts on behalf of Take Pride in America merit special recognition. For more information and the complete press release on the 2004 Take Pride in America National Awards, Click Here.
PLEASE JOIN US FOR A POLICY FORUM ON
THE FUTURE OF TAKE PRIDE IN AMERICA
Wednesday, September 22
TIME: 9:30am – 12:00 noon
WHERE: AAA Conference Room
607 14th Street, NW, Suite 200
Washington, DC 20005
RSVP: email@example.com or 202-682-9530 by Friday, September 17
Take Pride in America has made amazing progress since Interior Secretary Norton announced the program’s relaunch in April 2003. Every state has officially joined the program. Take Pride cities are being designated. More than 100 Charter Partners have lent their support. Scores of volunteer events have been held, with more scheduled every day. The Take Pride Volunteer Guide is being distributed across the country. Clint Eastwood has agreed to reprise his role as a Take Pride national spokesman. The names of millions of Americans interested in volunteering on public lands are being organized into a database to help land managers access this army of friends. And the recipients of the second round of national awards are about to be announced.